A CEO of a company that manufactures and distributes all the little plastic parts that go inside all the electronics no one is buying right now says “I know what we’ve done before when business was down. I have no idea what the right thing to do is now though.” The crux of leadership – deciding what to do when no one has any idea what to do. Tough job.
In our coaching session we laid out two options:
- A variation on the obvious, what had been done in the past.
- A creative approach that would challenge his team, and scare the board.
What to do?
When we first started working together he clarified two of his top values: try new things, and respect for his people. I asked which option most clearly reflected his values – his eloquent silence made it clear that it was option #2.
“So what are you going to do?” I asked.
“I have to try something new, I think” said he. Not the ‘easy’ path by any means.
A valuable conversation. Stay tuned for the outcome.