What Neuroscience Can Teach Leaders 4

A new installment in the series on what we have to learn about leadership from the study of neuroscience.

Fear is bad for Business:

Well, it’s true.  We suspected that it was, but now we know for sure.  No one gets smarter when they are afraid.  Living in an environment of constant threat erodes creativity and cognitive ability (Phelps) (Gordon).


Expectations have real power.  The disappointment of expectations feels much worse to people than simply not liking events or policies when something happens.  If an employee has an expectation of a reward or promotion that is not met, the brain feels just terrible.   It is critical to manage expectations carefully to avoid people feeling awful and taking it out on each other or even more likely, your customers (Rock).

Image from IdeaGo

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