Meet Your Brain

For my final post in the series on the books that have made the biggest impact on my coaching practice, I choose Your Brain at Work by David Rock.  It outlines the implications of all the recent research in neuroscience to the way we function at work – as employees, as bosses.  There are several terrific takeaways from it, notably, that the pre-frontal cortex – the front of the brain where complex calculations take place, decisions get made and self regulation gets handled – is easily exhausted.  It needs a great deal of rest and glucose.  Our ability to think clearly, make good decisions and manage ourselves erodes steadily over the course of the work day. 

David Rock also shares his model expressing what people need for their brain to be at its best, known as the SCARF Model:

Status – a clear sense of our own self worth and the acknowledgement of this perception in our environment is critical to our brains feeling good.

Certainty – we crave certainty the way we crave sugar or any other reward.  We will avoid uncertainty at all costs.

Autonomy – it is critical that we feel as much control over our environment as we are capable of managing; loss of control is interpreted by the brain as a serious threat.

Relatedness – we will naturally find what we have in common to increase relatedness, we will move toward people with whom we can relate believing them to be like ourselves, and away from those to whom we cannot relate making them “other”.

Fairness – is as rewarding as food or sex, and when things are perceived as “unfair” it causes us to feel an intense sense of threat. 

 For more on The SCARF Model check out some of David’s YouTube videos.  The book is also a really fun read, and there is a lot more that what I can share here!

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