The 3 ROIs of Partnerships

The Oxford dictionary defines partnership as “noun: the state of being a partner or partners; an association of two or more people as partners.” We are surrounded by examples of partnerships every day. Our spouses are our partners. We partner with teachers, colleagues, financial advisors, and our doctors in ways that influence our lives. As coaches we are often highly influential as partners to our clients. But what do our clients get out of partnering with a coach? Executives often say unequivocally “my coaching experience was fantastic” – and yet they might not be able to say HOW the partnership with their coach met expectations or the value related to the investment in time and dollars.

Here are three ROI’s that Blanchard clients have correlated to coaching partnerships:

1) Retention and promotion of talent: High potential leaders being coached in a Japanese owned automotive company directly correlate coaching to retention and promotions. Although the company does not specifically track these numbers, anecdotal information suggests that the coaching partnership has a direct influence on both. Since implementation of the coaching, more high potential leaders are promoted and overall retention within the organizations where leaders are coached has gone up.
2) Motivation: Executives in a multinational company producing products for the home comment that coaching has had a dramatic affect on their engagement level, and motivation at work. They are more dedicated, loyal, and happy at work, resulting in an increase in overall motivation. Partnering with their coach leads them to examine how to optimize their personal motivation, focusing on what keeps them engaged in their work.
3) Leadership and sustainability in learning: Leaders in a U.S. Federal Agency report that they are more likely to apply what they learn about Situational Frontline Leadership™ in the classroom to their daily work lives through partnerships with a coach. Post coaching evaluation shows that more than 85% of leaders being coached are applying what they learn about leadership to their daily work, with a direct effect on their ability to apply new skills. Sponsors of the program, and participants believe that an increase in employee satisfaction survey results is directly correlated to the leadership training and coaching.

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